A multi-instrumentalist and seasoned brand strategist, Shai has shaped the sonic identities of global brands including OTTO, NIVEA, and Westwing. As the former Global Executive Creative Director at MassiveMusic, he pioneered sound-first thinking at scale. Now, as Founder and CEO of IMAGINE, he’s on a mission to transform how brands use music—not as a finishing touch, but as a foundational force for emotional connection and cultural relevance.
