Why AI means anyone can be a filmmaker not just Hollywood insiders

The film industry is no stranger to transformation. From practical effects to digital wizardry, every generation of filmmakers has had their revolution. But according to director and creative technologist Jason Zada, we’re not just witnessing an evolution, we’re standing on the cusp of an AI-powered content renaissance.

Jason isn't new to filmmaking – he directed the 2016 film The Forest starring Game of Thrones star Natalie Dormer – but it's with his viral marketing and music videos, such as the Elf Yourself campaign and the interactive horror Take This Lollipop where he found his voice.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.

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